Tag Archives: winning solution and losing the sale

Sales rep’s nightmare – winning the solution and losing the sale

When you are selling a major solution you need to conduct two sales: the first involves persuading the prospect that they cannot afford not to address the issue. The second sale involves persuading them that your solution offers the most effective approach to solving the problem. If you win the “second sale” without addressing the first, the most likely outcome is that you will get selected, but you won’t get bought.” Continue reading

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