Tag Archives: sales training program

Ten laws for successful sales teams – A STC Classic

Selling in teams does not guarantee success. As a matter of fact, sales teams are frequently misused and ineffective. On the other hand, some organizations have cracked the code and consistently use them successfully. Let’s take a look at the ten laws behind successful sales teams. Continue reading

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Sales coaching – more about an important topic

Sales coaching – everybody knows it’s important but many are still struggling to get it right. So, we are always looking for thoughtful ideas that might be of help for moving the ball down the field. Continue reading

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New hire sales training: it’s important, it’s underemphasized, and it’s different – A STC Classic

Great new hire sales training can make a difference on some of those bottom-line problems that have been the focus of attention. The larger the number of new hires onboarded, the greater the impact. This article focuses on how to create great sales training for news hires. Continue reading

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Etch a sketch sales force – implications for sales training

Companies must re-align their sales forces on a more regular basis than in the past not because their sales force is broken, but because it the right thing to do to stay better aligned with their customers. Continue reading

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Changing sales performance: practice doesn’t make perfect – A STC Classic

When it comes to changing sales performance “practice makes perfect” is a partial truth. Practice + feedback makes perfect is more accurate. This small difference yields a huge dividend in sales training. Continue reading

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Top gun sales training

Leading companies engaged in major sales in the B2B market realize that prospering requires not only great products and services but also a sales team that can sell and be a competitive advantage. As a result of this trend sales training is becoming more important and is taking on some new looks. This blog post describes them. Continue reading

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The millennials are coming: what are the implications for sales training? – A STC Classic

The implications of designing and executing sales training for millennials is the focus of this blog. Continue reading

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Sales training – strategy or execution?

Some sales training companies have emphasized sales account strategy and some have put the focus on sales call execution. Most have a sales training program in both areas but have picked a lead horse. If sales strategy is number one, their sales message will reflex the importance of that choice and likewise if it is the other way around. But which is the best way to go??? This blog post explores best practices. Continue reading

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Sales training: know the past – win the future

In the last several years the world of sales has under gone significant changes. Competition is keener – buying processes are more complex – market changes are more rapid. As a result, a sales person has to know more and know it at a higher level of competency than ever before. This provides new challenges for sales training – yesterday’s sales training models won’t work in tomorrow’s business world. Continue reading

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Improve your sales training – focus on the before and after

Recently we have written a few salestrainingconnection.com blogs about the mindsets employees and leaders bring to the training, as well as, the environment they come back to. The conclusion? Most sales training would be twice as good, if twice the time was spent on what happens before and after the training. Sales training results would also improve significantly if those attending had a shared vision of the purpose of the sales training program. Continue reading

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