Tag Archives: marketing blogs

Extraordinary products deserve extraordinary product launches

The new product launch to the sales team more closely resembles an escape plan than a product launch to develop market superiority. The investment in training the sales team to sell the new product is simply not commensurate with the importance of the new product. This omission constitutes a strategic missing link. Even an extraordinary new product will not sell itself beyond the early adopters. The sales team needs a comprehensive body of product knowledge and they need to fine-tune and adapt their sales skills to the customer requirements related to the new product. The more innovative the new product – the truer this proposition. Continue reading

Posted in Marketing-Sales Alignment, Marketing-Sales Chasm, New Product Launch, New Product Launch Training, Sales Best Practices, Sales Training | Tagged , , , , , , , , , | Leave a comment

Great new product launches – an opportunity in waiting

Most companies spend a “king’s ransom” in the design, development and marketing of new products. And, in some cases the new product has the potential to transform the fortunes of the company. All too often this potential is not realized. Lack of time and attention to doing a superior job in helping the sales team do what they can and need to do is one of reason for this gap in fortune. It is an avoidable problem – there is a body of knowledge about launching great new products to your sales team.
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Posted in New Product Launch, New Product Launch Training, Sales Training, Sales Training Best Practices, Uncategorized | Tagged , , , , , , , , , | 2 Comments