Tag Archives: Branding

Should sales people leverage the power of branding to differentiate themselves?

When thinking of branding, most thoughts turn to large corporate brands like: Coca-Cola, IBM, or Google? Can sales reps develop a “personal brand” that will help them differentiate themselves from the competition? We think the answer is “Yes”! Top performing sales reps can build their own brand by the way they sell. Sales people can differentiate themselves by helping buyers think through problems differently than the competition – leaving the buyer with a more informed view of the problem, and a clearer picture of the issues and consequences. For example, through a conversation a buyer might realize that he hadn’t thought of the implications of rolling out a solution in Europe or she underestimated the impact on other divisions.

This is becoming more important because what sales
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