Category Archives: Sales Process

Developing new business – 6 best practices

The skill set that reps felt was most challenging was: Developing New Business. As an aside, it was interesting that Establishing Relationships and Uncovering Needs was the area where the reps reported they were having the most success. Continue reading

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Pipeline management – make sure what you’re chasing is worth catching

As sales people continue to get decreasing access to potential customers, lead qualification is growing in importance. This blog introduces best practices for sales qualification. Continue reading

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Goldilocks and the sales process

Goldilocks and the Three Bears was penned by British author and poet Robert Southey. When first published in 1837 the lesson of the cautionary tale was one of respecting the property of others and the consequences of “just trying things out” that don’t belong to you.

Today the tale’s moral has been reframed to illustrate the lesson – you have to keep trying until you find what is “just right.” This modern interpretation provides a lesson about the use and misuse of sales process.

Whether talking about porridge temperature, chair size, bed softness, or the amount of structure for a sales process, “just right” seems to be somewhere in the middle.

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Posted in General Posts, Sales Best Practices, Sales Call Execution, Sales Process, Sales Strategy, Sales Training | Tagged , , , , , , | 1 Comment