Category Archives: Sales Negotiation

Sales negotiation – 4 table stakes

In today’s B2B buying environment, negotiation is likely to be part of any sales cycle.  It is also true that the buying process is no longer a simple linear step-by-step interaction between the customer and the seller; hence negotiation may … Continue reading

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Sales negotiations – 4 strategies for handling conflict

No matter how skillful you are at sales negotiating, conflicts will a rise. Therefore, if you are going to close the sale and build the relationship, you must successfully resolve conflicts. Even if the sale could be closed without resolving the conflicts, best practices suggest this approach often leads to major problems in the future. So, do not leave conflicts bubbling beneath the surface. This blog contains 4 strategies for handling sales negotiations. Continue reading

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Quantifying your value proposition – making the business case

Success sales requires sales reps make the business case for a customer to purchase a product or service. This starts with understanding the customer’s business – and your value proposition. Continue reading

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Developing a road map for a major account negotiation

Because of the complexity of the negotiation itself and the significance of getting it right, the actual plan for a major account negotiation must be developed with care. In any major account, if the sales team does not develop a well-conceived and coordinated negotiation plan, they are playing Russian roulette with the long-term relationship with the customer and with the profitability of the sales opportunity.

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