Search Results for: product launch

Virtual reality – a new day for medical product launch presentations

Sales presentations – using virtual reality in sales presentations and even sales training – to improve effectiveness. Continue reading

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Get ready for your next new product launch

Many new product launches fail to deliver the expected results because the investment in improving the sales team’s ability to sell the new product is inadequate. Continue reading

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The missing link between product launches and sales success

The investment in improving the skills of the sales team to sell the new product is simply not commensurate with the commitment and innovation of the rest of the product launch effort. Continue reading

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Don’t Let Your Next Product Launch Fail!

Many good new products are doomed from the beginning because they are not launched successfully to the sales force – they simply escape into the marketplace. The Sales Momentum white paper – Don’t Let Your Next Product Launch Fail – shares industry best practices to help B2B sales organizations launch new products to market successfully. Continue reading

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Product launches – tales of preventable misfortunes

One reason for the continued lack of success of new product launches is the failure of companies to effectively launch the new product to their sales force. Although there are a number of reasons at the margin for this dilemma, two are the main culprits – failing to develop a compelling compensation system and failing to help the sales team adapt and adjust their skills to selling the new product. Get these two factors right and the success picture is altered dramatically. Continue reading

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Extraordinary products deserve extraordinary product launches

The new product launch to the sales team more closely resembles an escape plan than a product launch to develop market superiority. The investment in training the sales team to sell the new product is simply not commensurate with the importance of the new product. This omission constitutes a strategic missing link. Even an extraordinary new product will not sell itself beyond the early adopters. The sales team needs a comprehensive body of product knowledge and they need to fine-tune and adapt their sales skills to the customer requirements related to the new product. The more innovative the new product – the truer this proposition. Continue reading

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Great new product launches – an opportunity in waiting

Most companies spend a “king’s ransom” in the design, development and marketing of new products. And, in some cases the new product has the potential to transform the fortunes of the company. All too often this potential is not realized. Lack of time and attention to doing a superior job in helping the sales team do what they can and need to do is one of reason for this gap in fortune. It is an avoidable problem – there is a body of knowledge about launching great new products to your sales team.
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Infographic – Don’t leave your sales team behind when launching new products

Launching new products is one of the toughest challenges B2B sales teams face. Millions of dollars are spent on new product launches, yet the sales force too often is neglected. What can a company do to improve its new product launches? Take a look at this Sales Momentum New Product Launch Infographic – Don’t Leave Your Sales Team Behind When Launching New Products. Continue reading

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New products – a clarion call for marketing and sales integration

Each year companies develop a dazzling array of new products. Some are modifications or minor upgrades of last year’s offerings. Others are extraordinary new products designed to be significant revenue producers, game changers or in some cases “bet the company” … Continue reading

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Selling new products – a clarion call for marketing and sales integration

New product launches – for sales success … train your sales force then launch the product rather than launch the product then train your sales force. Continue reading

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