Getting MedTech Sales Strategy Right – A FREE Sales Momentum White Paper

Getting Sales Strategy Right - MedTech -Cover copyWhile the MedTech industry is positioned to grow in the coming years, all is not rosy. Shifting decision-makers, rising number of new influencers, pricing pressures, increasing consolidation, and consumerizing healthcare will require MedTech salespeople to redefine their sales strategies to continue growing the business. Having a superior sales force is a key to sustaining a competitive advantage in MedTech accounts.

Sales Momentum today is publishing a FREE white paper – Getting MedTech Sales Strategy Right. It’s  divided into two chapters:

1.    Formulating MedTech Sales Strategy – describes common pitfalls and shares best practices that increase the probability of MedTech sales success.
2.    Executing MedTech Sales Strategy – highlights eight areas highly correlated with winning MedTech sales strategies: staying on track, networking, building and sustaining relationships, managing the competition, selling with clinical data, selling to the VAC, selling at the senior level, making the business case.

To download the free white paper click here or visit

And to learn more about our MedTech sales training programs, click here

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©2014 Sales Momentum, LLC

About Janet Spirer

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. Janet has followed two different, yet complimentary paths. First, as a B-School Professor she taught marketing, sales, and business strategy courses. She also managed a consulting practice focusing on sales productivity and marketing – working with a variety of clients ranging from Xerox to IBM. She translated those experiences into a book – “Parlez-Vous Business” – that helps sales people develop the business savvy to sell successfully. Since co-founding Sales Momentum® in 2000 with Richard Dr. Spirer received her Ph.D. from The Ohio State University, an M.P.A. from The University of Texas at Austin, and a B.A. in Economics from Brooklyn College. She holds the appointment of Professor Emeritus at Marymount University.
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