Great new book – New Sales Simplified by Mike Weinberg

As you probably have noticed there are lots of books about selling that have escaped into the marketplace.  Pick a topic and you can quickly find at least three books that will tell you are the secrets about some part of the sales competency universe.

From time to time a book comes long that stands out from the pack.  It is a little bit different the rest.  My favorites are those that provide the reader with ideas that met two criteria.  The ideas have a proven track record and they are actionable.  They work and they’re doable.

Mike Weinberg’s new book – New Sales Simplified – is a book in point.  Mike’s book takes a comprehensive look at sales fundamentals.  In today’s competitive market a sales person not only has to be able to sell a competitive advantage; they have to be a competitive advantage.  Achieving that competitive advantage all starts with knowing the fundamentals better than anyone else.

The important aspect of Mike’s book is it provides the insights to enable the reader to move from good to great in regard to mastering the fundamentals. And, today just being good is probably not good enough.

About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.
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