A case for sales skills training – video

Sales Training

About a month ago I was meeting with a group of sales training leaders from several companies.  During the informal discussion, several topics discussed.  One topic generating a lot of interest had a real bottom-line focus to it.  The topic was framed as:  “Given present budget constraints should sales skills training be a priority?” If so, how do you justify it?” 

Since the topic generated a lot of engagement within our group, we thought it might be of interest to others of you who tune in to the Sales Training Connection.  So, here is a short video summarizing the major points that emerged from our discussion – A Case for Sales Skills Training

If you get a chance to tune in, we would be very interested in your questions and opinions on this topic.

Check out other posts on sales effectiveness at the Sales Training Connection.

About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.
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2 Responses to A case for sales skills training – video

  1. Joe says:

    This is useful to help almost anyone increase their close rate.

    • Richard ruff says:

      Thanks for sharing your comment, Joe. If there are any topics you would like to see discussed in the Sales Training Connection, just let us know!

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