Tag Archives: storytelling

Tell a story versus pitch a product

Storytelling allows you to translate your sales message from solely a feature pitch to a positive customer experience with business outcomes. Continue reading

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Sales and storytelling – 16 tips and 3 shout-outs for help

Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. This blog contains 16 tips to help sales rep be more effective when storytelling. Continue reading

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Storytelling – another best practice for sales success

Much has been written about the importance of storytelling to sales success – including eight tips for storytelling we posted in an earlier blog on Sales Training Connection. Continue reading

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Selling and the power of familiarity

In prior blogs we introduced the power of storytelling in sales. While storytelling can stand on its own, incorporating analogies to make a point or illustrate an idea can enhance the power of the story. Skillfully using analogies, storytelling, or both can be very effective for helping customer become more familiar with what you’re selling – developing customer comfort by the power of familiarity is fundamentally a good idea. Continue reading

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