Tag Archives: selling to C-level

Tips for selling to the c-suite – Video

Salespeople increasingly are calling on the C-Suite – and it’s a different sale. This video presents tips to successfully call on the C-level. Continue reading

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Sales rep’s nightmare – selling the solution and losing the sale

In today’s risk-averse environment when selling a major solution you – need to conduct two sales: the first involves persuading the prospect that they cannot afford not to address the issue. The second sale involves persuading them that your solution offers the most effective approach to solving the problem. If you win the “second sale” without addressing the first, the most likely outcome is that you will get selected, but you won’t get bought.
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Posted in Sales Best Practices, Sales Strategy, Sales Training, Selling Economic Value, Selling to the C-Leve, Selling Value, Uncategorized | Tagged , , , , , , ,

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