Tag Archives: sales training curriculum

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Sales training and sales best practices compiled into the Best of the Best – Sales Training Connection newsletter. Continue reading

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3 considerations for creating a sales training curriculum – An STC Classic

At this time of year most sales training managers are into planning for the year ahead. Given priorities being set and budgets being finalized, this is a good time to not only think about what sales training needs to be accomplished but also to review some of the fundamental “how-to’s.” This blog contains 3 considerations for creating a sales training curriculum. Continue reading

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Sales training stickiness – doubling back – An STC Classic

Sales training reinforcement discussion is all about what to do “after” sales training to increase stickiness. But what can be done when it comes to designing sales training to increase the probability of that sales skills will be retained? Continue reading

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Sales simulations – a blue ribbon training methodology – An STC Classic

Over the last decade we have used sales simulations with a significant number of B2B companies across a wide variety of industries. The programs have consistently received extremely high evaluations. The programs get high marks from both the participants and from senior sales management. This blog shares why it’s a blue ribbon sales training methodology. Continue reading

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Selling sales training – a tale of choice

Can these new, small (fewer than five people) companies compete against the market leaders and win major deals with major companies? Or are they, for the most part, relegated to small deals with small companies? Like most questions of this sort there is a wide diversity of opinion. We come down on the “yes you can” side of this question. Let’s explore some of specifics of what it takes if a small sales training company is going to successfully compete against the giants in the industry. This blog talk about how small companies can do just that. Continue reading

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New hire sales training: it’s important, it’s underemphasized, and it’s different – A STC Classic

Great new hire sales training can make a difference on some of those bottom-line problems that have been the focus of attention. The larger the number of new hires onboarded, the greater the impact. This article focuses on how to create great sales training for news hires. Continue reading

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Etch a sketch sales force – implications for sales training

Companies must re-align their sales forces on a more regular basis than in the past not because their sales force is broken, but because it the right thing to do to stay better aligned with their customers. Continue reading

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Three reasons why people think sales training doesn’t work

Why doesn’t sales training really work? This post looks at some reasons why – and how it can be more effetive. Continue reading

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New hire sales training – analyzing four poor substitutes

New hire sales training is increasingly important – in fact it’s more important than ever. However, many companies are still relying on substitutes to formal new hire sales training initiatives with less successful results. Continue reading

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Sales simulations – a blue ribbon training methodology

Sales simulations are one of the most effective sales training designs available today. This articles focuses on what it takes to design an effective sales simulation and some of the potential pay-offs. Continue reading

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