Tag Archives: sales training curricula

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Sales training and sales best practices compiled into the Best of the Best – Sales Training Connection newsletter. Continue reading

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3 considerations for creating a sales training curriculum – An STC Classic

At this time of year most sales training managers are into planning for the year ahead. Given priorities being set and budgets being finalized, this is a good time to not only think about what sales training needs to be accomplished but also to review some of the fundamental “how-to’s.” This blog contains 3 considerations for creating a sales training curriculum. Continue reading

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Sales training stickiness – doubling back – An STC Classic

Sales training reinforcement discussion is all about what to do “after” sales training to increase stickiness. But what can be done when it comes to designing sales training to increase the probability of that sales skills will be retained? Continue reading

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Sales simulations – why sales reps like them

Sales simulations are one innovation that is quickly developing an impressive track record for addressing the changes going on in the sales training marketplace. More innovation has occurred in the sales training industry in the last five years then the previous ten for good reason. Companies have come to realize that having a superior sales team is more important than ever and that building a superior sales team is more challenging than ever. Continue reading

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Sales simulations – a blue ribbon training methodology – An STC Classic

Over the last decade we have used sales simulations with a significant number of B2B companies across a wide variety of industries. The programs have consistently received extremely high evaluations. The programs get high marks from both the participants and from senior sales management. This blog shares why it’s a blue ribbon sales training methodology. Continue reading

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Improve your sales training: focus on the before and after – A STC Classic

Most sales training would be twice as good, if twice the time was spent on what happens before and after the training. This article contains some specifics about how to do this. Continue reading

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Sales alert – what should we do about MOOCs?

Sales training and MOOCs – is there a role? This post shares a brief history of MOOCs and posts the question: Is there a role for MOOCs in sales training? Continue reading

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Selling sales training – a tale of choice

Can these new, small (fewer than five people) companies compete against the market leaders and win major deals with major companies? Or are they, for the most part, relegated to small deals with small companies? Like most questions of this sort there is a wide diversity of opinion. We come down on the “yes you can” side of this question. Let’s explore some of specifics of what it takes if a small sales training company is going to successfully compete against the giants in the industry. This blog talk about how small companies can do just that. Continue reading

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Sales training stickiness – doubling back

Sales training and “stickiness” – two phrases often heard in the same breath when talking with VPs of Sales and Sales Training Directors. As they strive to make sales training “sticky” this blog presents four strategies to help advance that goal. Continue reading

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New hire sales training: it’s important, it’s underemphasized, and it’s different – A STC Classic

Great new hire sales training can make a difference on some of those bottom-line problems that have been the focus of attention. The larger the number of new hires onboarded, the greater the impact. This article focuses on how to create great sales training for news hires. Continue reading

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