Tag Archives: new product

The missing link between product launches and sales success

The investment in improving the skills of the sales team to sell the new product is simply not commensurate with the commitment and innovation of the rest of the product launch effort. Continue reading

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Can you sustain a competitive advantage by product alone?

It is unlikely in today’s markets you can sustain a competitive by product alone. Great support and services are required … and a superior sales team. Continue reading

Posted in New Product Launch, New Product Launch Training, Sales Training, Uncategorized | Tagged , , , , , , , , ,

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