Tag Archives: new product sales training

Sales training myopia of tech start-ups

Tech start ups must consider sales training when launching their new product. Key to success, beyond early adopters, is not only the product itself – but the skill of the sales team to sell the new product. Continue reading

Posted in Medical Device Sales Training, Medical Sales Training, New Product Launch, New Product Launch Training, Sales Training, Uncategorized | Tagged ,

Leave a comment

The missing link between product launches and sales success

The investment in improving the skills of the sales team to sell the new product is simply not commensurate with the commitment and innovation of the rest of the product launch effort. Continue reading

Posted in New Product Launch, New Product Launch Training, Sales Training | Tagged , ,

1 Comment

The anatomy of new product failures

Sometimes the product design was fundamentally flawed. In others, the product concept was backed by poor market research. At times flaws in the product itself leads to failure. And in still others, it was just the timing was off. Yet, even when all these problems are addressed, and increasingly they are, failure remains the final result. One reason for the lack of success of new products is the failure to get the sales team to buy into the new product and teach them how to sell it. Continue reading

Posted in New Product Launch, New Product Launch Training, Sales Best Practices, Sales Trainers | Tagged , , , , , ,

Leave a comment