Tag Archives: new product launches

Selling new products – a clarion call for marketing and sales integration

New product launches – for sales success … train your sales force then launch the product rather than launch the product then train your sales force. Continue reading

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The missing link between product launches and sales success

The investment in improving the skills of the sales team to sell the new product is simply not commensurate with the commitment and innovation of the rest of the product launch effort. Continue reading

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