Tag Archives: Marketing-Sales relationships

Customers have changed – so must the sales and marketing relationship

Sales and Marketing can no longer be two trains passing in the night, as so many VPs of Sales we know lament. The cost of not fixing this misalignment is now too high. Bridging the gap between Marketing and Sales must be a priority. Continue reading

Posted in Marketing-Sales Alignment, Marketing-Sales Chasm | Tagged ,

Leave a comment