Tag Archives: marketing-sales alignment

Customers have changed – so must the sales and marketing relationship

Sales and Marketing can no longer be two trains passing in the night, as so many VPs of Sales we know lament. The cost of not fixing this misalignment is now too high. Bridging the gap between Marketing and Sales must be a priority. Continue reading

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Selling value – the bar has been raised

Company knowledge and product expertise have been and are critical components of any sales rep’s success. Today, however, customers expect sales people to know more about each of those plus be knowledgeable about the customer’s industry, their competition, and how they can bring greater value. They expect the sales people to understand how their products can help deliver a better solution.
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Can you sustain a competitive advantage by product alone?

It is unlikely in today’s markets you can sustain a competitive by product alone. Great support and services are required … and a superior sales team. Continue reading

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Extraordinary products deserve extraordinary product launches

The new product launch to the sales team more closely resembles an escape plan than a product launch to develop market superiority. The investment in training the sales team to sell the new product is simply not commensurate with the importance of the new product. This omission constitutes a strategic missing link. Even an extraordinary new product will not sell itself beyond the early adopters. The sales team needs a comprehensive body of product knowledge and they need to fine-tune and adapt their sales skills to the customer requirements related to the new product. The more innovative the new product – the truer this proposition. Continue reading

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Sales–marketing chasm: time’s up

Marketing-Sales chasm. The costs of not fixing this are too high. Bridging the gap between Marketing and Sales needs to be a priority. Let’s take a look at four reasons why the collaboration of Marketing and Sales is worth management’s attention. This blog looks at 4 reasons why it’s worth management’s attention. Continue reading

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Product innovation – sales needs to join the game

As competition increases globally, companies must figure out how to be more innovative. According to McKinsey & Co, collaboration across groups – like Marketing, Sales, Operations, Engineering, R&D, and Procurement, is critical. It means the sales team should not only be concerned about how to sell value; they should contribute to how to design value. Continue reading

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Five techniques to bridge the marketing-sales chasm

Much has been written about the Marketing-Sales chasm. And, we’ve made contributions to that oft-told theme, too. That’s why I was struck by a post in the Forbes blog on how Marketing and Sales can gain alignment. Here are five techniques for bridging the Marketing-Sales chasm.
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