Tag Archives: launching new products

Selling new products – a clarion call for marketing and sales integration

New product launches – for sales success … train your sales force then launch the product rather than launch the product then train your sales force. Continue reading

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Infographic – Don’t leave your sales team behind when launching new products

Launching new products is one of the toughest challenges B2B sales teams face. Millions of dollars are spent on new product launches, yet the sales force too often is neglected. What can a company do to improve its new product launches? Take a look at this Sales Momentum New Product Launch Infographic – Don’t Leave Your Sales Team Behind When Launching New Products. Continue reading

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Sales–marketing chasm: time’s up

Marketing-Sales chasm. The costs of not fixing this are too high. Bridging the gap between Marketing and Sales needs to be a priority. Let’s take a look at four reasons why the collaboration of Marketing and Sales is worth management’s attention. This blog looks at 4 reasons why it’s worth management’s attention. Continue reading

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Selling new products – 5 best practices for training your sales force

If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Yet history tells a scary tale. This post shares 5 best practices for training your sales force when launching a new product. Continue reading

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