Tag Archives: executive sponsorship

Elite selling – executive sponsorship programs

In a Fortune 500 company top customers bring in a disproportionate amount of the revenue and profit. And, if you can bring a creative and imaginative focus to these customers both of those numbers can be increased substantially.

Because of the potential, companies are instituting special Executive Sponsorship Programs for their top accounts where they assign a top senior manager (TM) to the account in addition to the Account Executive (AE). The purpose of these programs is to develop a special relationship with the C-level personnel in the customer organization so that partnering opportunities can be explored.
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Posted in Sales Best Practices, Sales Training, Selling to the C-Leve, Uncategorized | Tagged , , ,

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