Tag Archives: competitive advantage

Beating the competition in an undifferentiated market

To beat your competitors in an undifferentiated market you must distinguish yourself by how you sell, not just by want you sell. You have to be the competitive advantage.
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Sales rep’s nightmare – winning the solution and losing the sale

When you are selling a major solution you need to conduct two sales: the first involves persuading the prospect that they cannot afford not to address the issue. The second sale involves persuading them that your solution offers the most effective approach to solving the problem. If you win the “second sale” without addressing the first, the most likely outcome is that you will get selected, but you won’t get bought.” Continue reading

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Beat your competition – focus on the customer

Focus on the customer and manage the competition by showing the customer that you’re the better choice. This blog shares how to do that. Continue reading

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Eight ways for sales reps to differentiate from the competition

How can sales people differentiate yourself from your competitors? We asked some sales managers to share their advice – they shared eight ways for sales reps to differentiate themselves from their competition. Continue reading

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