Dr. Janet Spirer has followed two different, yet complimentary paths. First, as a B-School Professor she taught marketing, sales, and business strategy courses. She also managed a consulting practice focusing on sales productivity and marketing – working with a variety of clients ranging from Xerox to IBM.
Pursuing both a consulting and an academic career has provided Janet with a unique perspective – keeping up-to-date with current thinking in the field, as well as, seeing these ideas implemented in the market place. She translated those experiences into a book – Parlez-Vous Business – that helps sales people develop the business savvy to sell successfully.
Since co-founding Sales Momentum® in 2000 with Richard Ruff, Janet has worked with Fortune 1000 clients to design customized sales training programs to improve their sales effectiveness. Sales Momentum® clients cross industries and include: UPS, Boston Scientific, Textron, Smith & Nephew and The Center for Creative Leadership. In 2010, Janet and Richard founded Sales Horizons – offering effective, affordable sales training programs to small and mid-size companies under a license to use approach.
Dr. Spirer received her Ph.D. from The Ohio State University, an M.P.A. from The University of Texas at Austin, and a B.A. in Economics from Brooklyn College. She holds the appointment of Professor Emeritus at Marymount University.