Category Archives: Sales Presentations

Virtual reality – a new day for medical product launch presentations

Sales presentations – using virtual reality in sales presentations and even sales training – to improve effectiveness. Continue reading

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Bridge the aspiration gap – win the sales presentation

A good sales presentation that fails to win the business is not good enough. Sales presentations must persuade customers to make a decision in your favor.  Yet, whether presenting to a buying committee or making a sales presentation in response … Continue reading

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Sales presentations – don’t lose at the very end

Unless you have done a good job selling value throughout the buying process, it is unlikely that even a great presentation will turn the tide. However, a bad presentation at the end might be enough to lose a deal you could of won. This post provides best practices for successful sales presentations – including how handling Q&A sessions. Continue reading

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Sales presentations – bridging the aspirational gap

Successful sales presentations must persuade the customer to make a decision in your favor. This post highlights two techniques for doing just that: get on the customer side of the table and bridging the aspiration gap. Continue reading

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