Category Archives: Negotiation

Sales negotiations – trust is imperative!

The critical centerpiece of a great customer relationship is always that fragile element: trust. Trust is never something that comes easily, but it has many payoffs, including customer loyalty. However, it can sometimes be tough to maintain if a difficult negotiation is taking place. This blog post shares best practices for building trust. Continue reading

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Combating dirty tricks in sales negotiations

In most B2B sales both the account executive and the customer are interested in achieving a win/win result because the relationship is one that has existed and will continue to exist in the future. So attempting to gain some short-term advantage, particularly by trickery, does not make a lot sense for either side. This blog shares three common “tricks” and how they might be addressed. Continue reading

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Negotating in major accounts

Because of the complexity of the negotiation itself and the significance of getting it right, the actual plan for a major account negotiation must be developed with care. In any major account, if the sales team does not develop a well-conceived and coordinated negotiation plan, they are playing Russian roulette with the long-term relationship with the customer and with the profitability of the sales opportunity.
In major accounts, the negotiation process is complex with many false starts, barriers along the way, and from time to time unanticipated good fortunes. Very few, even the most talented, can navigate the journey without a well-developed road map.
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Developing a road map for a major account negotiation

Because of the complexity of the negotiation itself and the significance of getting it right, the actual plan for a major account negotiation must be developed with care. In any major account, if the sales team does not develop a well-conceived and coordinated negotiation plan, they are playing Russian roulette with the long-term relationship with the customer and with the profitability of the sales opportunity.

Continue reading

Posted in Negotiation, Sales Negotiation, Sales Strategy, Sales Training, Sales Training Best Practices, Uncategorized | Tagged , , , , , , , , , ,

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