Richard Ruff

Dr. Ruff has spent the last thirty years designing and managing large-scale sales training projects for Fortune 1000 companies. These projects have varied in scope from targeted sales training efforts for launching new products to international sales training engagements with organizations like UPS, McKinsey, Apple, and Smith and Nephew.

Dick spent the first part of his sales training career with Neil Rackham during the start-up years for Huthwaite, Inc. In 2000, Dick and Janet Spirer founded Sales Momentum®. Sales Momentum® specialized in designing a new generation of sales training programs that focused on helping Fortune 1000 companies achieve high impact business results.

In 2011 Dick and Janet launched a new company – Sales Horizons. The idea behind Sales Horizons is to leverage the lessons learned working with market leaders to create sales training programs that are effective and affordable for mid-size and small companies.

During his career Dick has authored numerous articles related to sales effectiveness and co-authored Managing Major Sales, a book about sales management, Parlez-Vous Business which helps sales people integrate the language of business into the sales process, and Getting Partnering Right – a research based work on the best practices for forming strategic selling alliances.

Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.

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