Last month, I shared this challenge in a Sales Training Connection blog: Sales – don’t just close a deal, win a customer for life.
I proposed that to realize this goal, salespeople must understand their customers better than the competition and develop more trust and a different type of relationship than they have in years past. They must ensure that every customer interaction brings a small piece of value and strengthens the nature and extent of the relationship.
Last week SmartBusinessTalent.com posted a podcast of an interview he did building on this topic.
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