In the article you’ll read several points shared by Dick Ruff on what to do to make sure your sales training is successful. Here are some of Dick’s key points about reinforcing sales training:
- What’s done before and after sales training is as important as the sales training itself.
- Sales training must also be customized to specific challenges the company is facing. An instructor who runs through a PowerPoint presentation and only lectures usually isn’t effective.
- Sales training must also be reinforced after it occurs. Research shows if training is not reinforced, 87 percent of skills developed from training will be lost after three months.
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