It’s time to get serious about sales training

sales training

sales training

According to ASTD, US companies spend approximately $20B on sales training annually. While we might be spending a lot of money, that doesn’t mean the sales training is effective or efficient.

How can companies improve their sales training? That’s a topic I wrote about in the current issue of Onward Magazine. You can download the article – Get Serious about Sales Training here:

Take a read.

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About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.
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