A lesson learned when growing up is the power of showing gratitude. A common form is the proverbial thank you note. Obviously many have carried that personal lesson forward although today the old thank you note may take the form of an email or text message.
But regardless of the form, let’s review the application of the lesson to the world of sales. A simple gesture of appreciation goes a long way in Sales. Everyone is taught to ask for the business. But too often the other side of the coin is forgotten. It is just as important to show appreciation for the customer’s business.
The key point is – when closing a new account personally express gratitude in a genuine manner. It goes a long way. First, everyone likes being thanked. Second, you’ll standout because too many others fail to take the simple step. Third, it’s more than just good manners – it’s a step towards building a lasting business relationship.
Finally, don’t forget those current customers with whom you may not have a recent business deal. A genuine thank you at appropriate times goes a long way in those situations as well.
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