Why are hospitals hiring medical device sales reps? Better yet, why are medical device sales reps pursuing new careers with hospitals and what are the future implications of this interesting trend? In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales trends and what it takes to become a dominant medical device player in today’s economic environment.
Want to listen to the podcast or read the transcript of the interview? You can find it here in Scott Nelson’s Medsider … just click here!
If you’re not familiar with Medsider, it describes itself as “home of the free medtech MBA.” It “helps ambitious doers and thinkers learn from a mix of dynamic and experienced medical device and medtech experts.” Check out all of Medsider’s interviews and other resources on the Medsider website.