Emerging trends in medical device sales – podcast

Why are hospitals hiring medical device sales reps? Better yet, why are medical device sales reps pursuing new careers with hospitals and what are the future implications of this interesting trend? In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales trends and what it takes to become a dominant medical device player in today’s economic environment.

Selling medical devices

Want to listen to the podcast or read the transcript of the interview? You can find it here in Scott Nelson’s Medsider … just click here!

If you’re not familiar with Medsider, it describes itself as “home of the free medtech MBA.” It “helps ambitious doers and thinkers learn from a mix of dynamic and experienced medical device and medtech experts.” Check out all of Medsider’s interviews and other resources on the Medsider website.

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About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.

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