In the Sales Training Connection we’ve often written about the importance of sales coaching. Companies know they can’t have superior sales teams without great front-line sales managers who know how to coach.
We’ve written about this in the July 2011 issue of Chief Learning Officer magazine (p. 40) – Selling Sales Managers on Coaching. Take a look about how they can avoid one of the reasons we hear most often as to why sales managers don’t coach.
Check out other posts on sales effectiveness at the Sales Training Connection.