Geoffrey James recently published a blog entitled – 9 Ways to Make Sales Training More Effective. It is quick read and all nine points are worth noting.
Two points seemed to us to be worth highlighting. Point 4 noted the importance of focusing on the fundamental skills – this is a great point. When it comers to training, it is key to remember that fundamental and simple are not the same thing. Mastery of the fundamental skills is extremely difficult and mastery is what is required in today’s competitive markets.
Point 6 tees up the idea of always using role-plays in sales training programs. We think this idea is one of the reasons it is always useful to consider sales simulations as a methodology for your sales training. We discuss the use of sales simulations on a recent blog video – Exploring the Merits of Sales Simulations.
Check out other posts on sales effectiveness at the Sales Training Connection.