Practice + feedback – an algorithm that changes sales performance

Sales Feedback

We’ve all heard that “practice makes perfect”. But is that true? In reality, “practice + feedback makes perfect”. We just posted an exclusive article on trainingindustry.com about this topic:  Changing Sales Performance: Practice Doesn’t Mean Perfect. Take a look …

Check out other posts on sales effectiveness at the Sales Training Connection.

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About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.
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4 Responses to Practice + feedback – an algorithm that changes sales performance

  1. Michael D. Smith says:

    Good piece – just to build on it read a neat book called Talent Is Overrated. Stressed “focused” practice, that is practice with a purpose. Perfect practice makes perfect.

  2. Pingback: Sales training lessons from MTV – happy 30th birthday! | Sales Training Connection

  3. Pingback: Feedback to millennial sales reps – more is better! | Sales Training Connection

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