A case for sales skills training – video

Sales Training

About a month ago I was meeting with a group of sales training leaders from several companies.  During the informal discussion, several topics discussed.  One topic generating a lot of interest had a real bottom-line focus to it.  The topic was framed as:  “Given present budget constraints should sales skills training be a priority?” If so, how do you justify it?” 

Since the topic generated a lot of engagement within our group, we thought it might be of interest to others of you who tune in to the Sales Training Connection.  So, here is a short video summarizing the major points that emerged from our discussion – A Case for Sales Skills Training

If you get a chance to tune in, we would be very interested in your questions and opinions on this topic.

Check out other posts on sales effectiveness at the Sales Training Connection.

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About Richard Ruff

For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer - the founders of Sales Horizons - have worked with the Fortune 1000 - such as UPS, Canon USA, Smith & Nephew, Boston Scientific, Owens & Minor, Textron - to design and develop sales training programs. During his career Dick has authored numerous articles related to sales effectiveness and co-authored "Managing Major Sales", a book about sales management, "Parlez-Vous Business" which helps sales people integrate the language of business into the sales process, and "Getting Partnering Right" – a research based work on the best practices for forming strategic selling alliances. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.
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2 Responses to A case for sales skills training – video

  1. Joe says:

    This is useful to help almost anyone increase their close rate.

    • Richard ruff says:

      Thanks for sharing your comment, Joe. If there are any topics you would like to see discussed in the Sales Training Connection, just let us know!

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