About a month ago I was meeting with a group of sales training leaders from several companies. During the informal discussion, several topics discussed. One topic generating a lot of interest had a real bottom-line focus to it. The topic was framed as: “Given present budget constraints should sales skills training be a priority?” If so, how do you justify it?”
Since the topic generated a lot of engagement within our group, we thought it might be of interest to others of you who tune in to the Sales Training Connection. So, here is a short video summarizing the major points that emerged from our discussion – A Case for Sales Skills Training.
If you get a chance to tune in, we would be very interested in your questions and opinions on this topic.
Check out other posts on sales effectiveness at the Sales Training Connection.